Design Brief

Email Address *

Title / PositionCompany / Business Name

Company / Business Name

Website

http://

When, how and why did your business start? *

Describe your business personality and culture *

What is unique about your business? *

Why would your target audience choose you over another? *

How would you describe your ideal customer? *

With your target audience in mind, which of the following visual traits would best reflect your business? *

In the interest of a targeted brief, please keep your selection to around 5 words.

warm

cool

light

bright

eclectic

minimalist

clean

fresh

high-end

understated

stylish

contemporary

cutting edge

innovative

bold

subdued

dynamic

vibrant

classic

traditional

beautiful

romantic

glamourous

refined

elegant

retro

quirky

vintage

friendly

decorative

earthy

ethereal

fun

artistic

beachy

natural

street

casual

sporty

What positive/negative associations do your customers make about your product/service? *

Project details — please list items you would like to include in your design wish list *

Please list your existing brand specifications and mandatory inclusions *

For example, existing logo, brand colours, contact details to appear on design

Are there any specific design elements or styles you wish to avoid? *

Please list anything you find inspirational, and if possible, tell me why it inspires you *

For example, websites, businesses, people, products, logos, product designs etc

Who is responsible for the approval of the design concepts and proofs? *

Anything else you would like to add?